Apple is apparently trying on different frames. The company is testing four separate designs for smart glasses, according to new reports.
This marks a shift in strategy. Apple originally had more ambitious plans for a whole range of mixed and augmented reality devices. Now they're focusing on getting the glasses right.
Smart glasses are having a moment right now, with Meta's Ray-Ban collaboration proving there's real demand for wearable AI that doesn't look ridiculous. Apple clearly doesn't want to miss this wave.
For anyone using AI tools daily, smart glasses could be the next interface evolution. Imagine having your AI assistant literally in your field of vision, ready to help with visual tasks, translations, or quick lookups without pulling out your phone.
The testing phase suggests Apple is still figuring out the right balance of features, battery life, and design. Given how the Vision Pro launched at a steep price point with mixed reception, they're probably being more cautious this time around.
No word yet on when these might actually ship or what features they'll include. But four different designs in testing means Apple is serious about finding the right product-market fit before launch.
