OpenAI just rolled out a new $100/month ChatGPT Pro plan, and it's about time. For months, power users have been stuck choosing between the $20 Plus plan or jumping straight to $200/month.
That pricing gap left a lot of professionals in an awkward spot. If you're a consultant, developer, or creator who relies heavily on ChatGPT but doesn't need enterprise features, $200 felt like overkill. The $20 plan, meanwhile, comes with usage caps that can feel limiting if you're using AI throughout your workday.
This new middle tier gives those users a landing spot. It's a smart move by OpenAI to capture revenue from people who are willing to pay more for better access but aren't ready to commit to enterprise pricing.
The announcement came Thursday, addressing feedback OpenAI has been hearing from its user base. No word yet on exactly what differentiates this tier from Plus beyond presumably higher usage limits, but the price point alone solves a real problem.
For anyone building AI into their daily workflow, this matters. Pricing tiers shape how accessible these tools are, and a $100 option makes premium access more realistic for solo professionals and small teams who are serious about AI but not operating at scale.
