Google just released its Gemini Enterprise Agent Platform, and they made a choice that sets them apart from competitors. Instead of pitching it to business users and citizen developers, they're going after IT departments and technical teams.
This is actually pretty interesting when you look at the broader market. Most companies building agent platforms right now are racing to make them accessible to non-technical users. Google is zigging while everyone else zags.
The technical focus could mean more powerful, flexible agents that integrate deeper into enterprise systems. But it also means you'll probably need developer resources to build anything, which could slow adoption compared to no-code alternatives.
For teams already using Google Cloud and Workspace, this could be a natural fit if you have the technical chops. The platform leverages Gemini's capabilities but requires comfort with more complex tooling.
The real question is whether enterprises want their IT teams building agents, or if they'd rather empower business users directly. Google is betting on the former, at least for now.
