Apple launched Hide My Email back in iOS 15, and the concept is solid. You generate a unique email address for every service you sign up for, keeping your real address private. When spam starts rolling in or you want to bail on a service, you just kill that specific address.
It's an iCloud+ feature, so you need a paid subscription to use it. The core benefit is simple: advertisers don't get your primary email, and you have granular control over what lands in your inbox. For anyone juggling dozens of online accounts, that's genuinely useful.
But here's the thing. It's been five years since launch, and the feature hasn't really grown. No major updates, no new capabilities that make it more powerful or easier to use. It works, but it feels like Apple built it and then just left it there.
For people using AI tools and managing multiple SaaS subscriptions, email privacy matters more than ever. You're constantly signing up for new platforms, testing tools, and sharing contact info. A more robust Hide My Email could be a real differentiator for iCloud+.
The question is whether Apple sees this as a priority. They have the infrastructure and the user base. What's missing is the evolution that turns a good idea into an essential tool.
