Your personal information is being bought and sold without your permission. Data brokers package up your phone number, email, home address, and even Social Security number, then sell it to whoever wants to pay. That includes spammers, scammers, and identity thieves.
Apple has built some privacy protections into its devices, but they can only block so much. Data harvesting has gotten more sophisticated, and brokers have found ways around basic tracking prevention. If you're relying solely on your phone's settings, you're leaving gaps.
Incogni is a service that automates the removal process. Instead of manually requesting deletion from hundreds of data broker sites, it handles the ongoing work of finding your data and demanding removal. The key word is ongoing, because brokers constantly re-add information from new sources.
This matters if you've ever dealt with spam calls that know your name, phishing emails that reference real details about you, or just the creeping feeling that too many companies know too much. Your privacy loss is literally someone else's business model.
The reality is you can't completely erase yourself from the internet, but you can make it significantly harder for brokers to profit from your data. Services like Incogni shift the burden from you manually fighting each broker to an automated system doing the heavy lifting.
