Salesforce is taking an interesting approach to building its AI products. Instead of deciding what features to ship from a boardroom, they're letting their enterprise customers tell them what to build.
The logic is simple but smart. If one big company is struggling with a specific AI workflow or integration, chances are a bunch of other enterprises are hitting the same wall. Why guess at what businesses need when you can just ask them?
This matters because enterprise AI tools often feel like they were built by people who've never actually used them in a real workflow. Salesforce is trying to avoid that trap by crowdsourcing their roadmap directly from the people writing the checks.
For anyone using AI tools at work, this could mean Salesforce's AI features end up being more practical and less gimmicky. The company is essentially using its customer base as a focus group for what actually moves the needle in business operations.
It's also a retention play. When customers feel like they're shaping the product, they're more likely to stick around and less likely to jump ship to a competitor. Salesforce gets better products, customers get tools that actually solve their problems. Everyone wins.
