Samsung's doing what Samsung does best: releasing another trio of Galaxy S phones right on schedule. The S26, S26 Plus, and S26 Ultra are here, and despite rumors of a lineup shake-up, it's the same three-phone strategy we've seen for years.
The Ultra is the star of the show, even at $1,300. That's a lot of money when perfectly good phones exist for a third of that price, but Samsung knows its audience. The Ultra consistently outsells its cheaper siblings because it's aimed at people who want everything a smartphone can offer in 2026.
What you're getting is a big, powerful device packed with features, including a heavy dose of mobile AI tools. If AI assistants and smart features aren't your thing, some of this might feel like overkill. But for professionals using AI in their daily workflow, having that processing power in your pocket could be genuinely useful.
Samsung promises long-term support, which matters when you're dropping over a grand on a phone. You're not just buying hardware, you're buying years of software updates and security patches.
Here's the interesting part: other phone makers are pulling back as component prices skyrocket. What looks expensive today might actually seem reasonable in six months when the competition has fewer options at this performance level. Sometimes being consistent pays off.
