Tim Cook has been running Apple for over a decade now, and the company looks pretty different than it did in the Steve Jobs era. This piece breaks down the wins, the misses, and the strategic shifts that happened on his watch.
The highlights include Apple's massive growth in services revenue and the successful transition to Apple Silicon chips. Cook also navigated some serious supply chain challenges and expanded Apple's presence in emerging markets.
But there have been stumbles too. The company faced criticism over App Store policies, slower innovation cycles in some product lines, and questions about whether Apple is still the disruptor it once was.
For AI professionals, Apple's approach under Cook matters because the company has been notably cautious with AI compared to competitors. While Google and Microsoft went all in on generative AI, Apple took its time, only recently introducing Apple Intelligence.
The discussion with Andrew Yang about universal basic income connects to broader questions about AI's impact on work. As automation accelerates, the UBI debate is moving from theoretical to practical.
Cook's legacy will likely be defined by whether he positioned Apple to lead in the AI era or whether the company's cautious approach left it playing catch up. The next few years will tell that story.
