Why you need a digital spring cleaning (and how Incogni makes it effortless)

You've probably spent the last few weeks decluttering your physical space, but when's the last time you thought about your digital footprint? Your home address, phone number, birthday, and financial details are sitting on data broker sites right now, getting bought and sold without your knowledge.

This is where the problem gets real for anyone building with AI or running a business online. The more visible you are professionally, the more your data gets harvested and packaged. Data brokers don't care if you're a founder, consultant, or just someone trying to keep a low profile.

Incogni is a service that automates the removal process. Instead of manually tracking down dozens of data broker sites and filing removal requests yourself (which is exactly as tedious as it sounds), Incogni handles the legwork. They contact brokers on your behalf and follow up until your information actually gets removed.

The timing matters because privacy regulations are tightening, but enforcement is still patchy. Taking control of your data now means fewer headaches later, whether that's unwanted sales calls, identity theft risks, or just the general creepiness of strangers having access to your personal details.

9to5Mac readers can get 55% off right now, which makes the service more accessible if you've been putting this off. Think of it as outsourcing a task you'd never get around to doing yourself, like hiring someone to organize your garage but for your digital presence.